• Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming the norm – flexible working, remote working, work-from-home, work-from-anywhere, co-working, etc… Social distancing and restrictions have upturned the business events world.  All events from business breakfasts, networking, conferences and roundtables were initially gutted, yet have all now adjusted to this new way of working. Digital events have become normal. Webinars and livestream events have boomed, and as restrictions lift around the world, the “hybrid event” style is taking off. Hybrid events offer a combination of a live…

  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used  to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run.  The good…