Content Marketing
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4 Popular Virtual Events You Should Try
Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel. Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run. The good…
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Aligning Calls-to-Action to your Buyer’s Journey
As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. Before I have even met someone, especially online, it’s a big ask to get me to take such an important action,…
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10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. Having a clear communication plan for your business or project is paramount to ensure the smooth running and happy customers. Also, engaging all internal…
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Content Marketers Who Cheat
In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get more clicks, feed the funnel, increase those enquiries so we can make more sales etc… With so much pressure, it’s understandable that some marketers may want to find some shortcuts. I heard a story recently about a content marketer doing exactly that AND working for a busy Sydney agency. Let me explain their strategy and maybe you can tell me if it’s wrong or right. Copy, Refactor, Paste This marketer looks up old websites that are expired and…
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Using Surveys For Market Research
The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well, you can always improve and provide better products or services or additional products or services to meet their needs. The best way to research customers is to ask them to complete a short survey. How Long Should The Survey Be? You might be tempted to take the opportunity to find out as much as you can, and ask a large number of questions, but ultimately, your customers time is valuable, so it is important to decide exactly…
