Fiona McEachran

Marketing Manager | Growth | Content Strategy

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  • Marketing Strategy

    How Much Does Marketing Cost?

    October 23, 2010 /

    This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string?  When it comes to determining the cost of marketing or the money to be spent on marketing the answers vary a lot. What Marketing is Not… When putting a price on marketing, it is important to understand what marketing is not.   “Marketing” is not a physical product that you can buy.  It’s not something you can go into a shop, take off the shelf, and purchase at the…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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