Fiona McEachran
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  • Marketing Strategy

    How AI is reshaping marketing in 2025

    Fiona McEachran / June 24, 2025

    AI is transforming marketing — but it’s not just one thing. This blog explores seven types of AI tools, from content creation to predictive insights, and how each one helps marketers work smarter.

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  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    Fiona McEachran / January 27, 2020

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.…

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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    Fiona McEachran / September 1, 2015

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on…

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  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    Fiona McEachran / October 18, 2011

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your…

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  • Content Marketing

    12 Webinar Platforms To Share What You Know

    Fiona McEachran / June 12, 2011

    Webinars, when done correctly, can form an amazing part of your content marketing plan.  Webinars can really showcase your expertise and skill in a way that no other method currently can. If you…

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About

Fiona McEachran

I am a Senior Marketing Professional with over 10 years’ experience in consulting, media and SaaS/ tech industries.

I specialise in scaling demand generation, optimising marketing automation, and tying spend to revenue.

Connect with me on LinkedIn

Expertise

Marketing Automation | Email Marketing | Content Strategy | Communications | Event and Webinar Management | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Automation
  • Marketing Life
  • Marketing Operations
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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