Marketing Life
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Marketing Takeaways from Marketo Roadshow Sydney
On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace. But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…
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My Visit To Social Media Marketing World 2014
I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance. I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field. My reason for attending was not really the content, as you can kinda find that content online. I was just keen to meet other social marketing strategists and corporate…
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It’s All About Being Creative
Being in marketing, you know on a daily basis it’s all about being creative. I feel the pressure in any marketing task, and I like it, actually I really enjoy it. I love being creative. I love seeing the results creativity can bring. But some feedback recently, indicated to me that I might not be creative at all. So I decided to look a little closer at “creativity” and what it means to me, and what it might mean to others. And, of course, I’d love to know what it means to you. What is Creativity? Well, Wikipedia refers to creativity as… …the invention or origination of any new thing…
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Marketing Job Hunting – Lessons and Experiences
There are certain types of businesses I know I am supposed to work with. We share similar passions and values, but we also have much to teach each other. We both believe we are on this planet to make a difference, and invest in what is good and right. Over the past few weeks, I’ve learned a lot about myself and what’s important to me in my career. And here are some of my thoughts… Infuriating Job Ads Why are job ads so vague and use such generic words? Everyone has a professional team, believes in customer service, and it is almost impossible to really understand what their business is…
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Start With Why
A Book Review I knew of Simon Sinek before I read the book. Through social media I found a link to a great video on TED (see below). The video was very inspiring, and I knew there was a related book, so once I saw it on the shelves I was keen to read it. The subline of the book is “How Great Leaders Inspire Everyone to Take Action”. And he sticks to this point throughout the book. In a nutshell, the book focuses on a few companies we are very familiar with, that are the current movers and shakers in their business. Simon uses tools and great metaphors to…
