Fiona McEachran
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  • Content Marketing

    Starting a content strategy from scratch

    Fiona McEachran / July 21, 2025

    This step-by-step guide covers planning, creation, channels, and metrics. Learn how to build a content marketing strategy from the ground up.

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  • Product Management

    Find your next best product idea

    Fiona McEachran / October 2, 2024

    In today’s market, developing a product that meets the needs of your customers and stands out among competitors is crucial for success. Whether you’re a start up or established business with an existing…

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    Fiona McEachran / September 9, 2010

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…

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About

Fiona McEachran

I am a Senior Marketing Professional with over 10 years’ experience in consulting, media and SaaS/ tech industries.

I specialise in scaling demand generation, optimising marketing automation, and tying spend to revenue.

Connect with me on LinkedIn

Expertise

Marketing Automation | Email Marketing | Content Strategy | Communications | Event and Webinar Management | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Automation
  • Marketing Life
  • Marketing Operations
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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