Fiona McEachran
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  • Marketing Strategy

    Account Based Marketing: Uniting the Sales and Marketing Teams

    Fiona McEachran / February 1, 2019

    We are now experiencing a new digital playing field.  Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing…

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  • Marketing Strategy,  Social Media Marketing

    Top 4 Ways To Generate Leads For Your Business

    Fiona McEachran / January 30, 2012

    The core of any business, is generating leads, which hopefully then will convert to paying customers.  To generate leads, you really just need to get the features and benefits of your products or…

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About

Fiona McEachran

I am a Senior Marketing Professional with over 10 years’ experience in consulting, media and SaaS/ tech industries.

I specialise in scaling demand generation, optimising marketing automation, and tying spend to revenue.

Connect with me on LinkedIn

Expertise

Marketing Automation | Email Marketing | Content Strategy | Communications | Event and Webinar Management | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Automation
  • Marketing Life
  • Marketing Operations
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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