Fiona McEachran

Marketing Manager | Content Strategy | Marketing Automation

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  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    January 27, 2020 /

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.  Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future. Let’s…

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    Fiona McEachran 20 Comments

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  • Content Marketing

    4 Infographics Tools To Present Your Data

    June 25, 2011 /

    Sometimes a plain graph, or a bunch of numbers doesn’t cut it.  If you are really trying to make a point with your data, an infographic can be a great visual representation to engage your readers or viewers and get them to take notice of what you are trying to say. Of course, some of these look REALLY complex, so I thought it best to offer up some suggestions of websites that can help. If you really are keen to learn more about Infographics, there is a great post at Spyre Studios called The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual. But if you are just…

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    Fiona McEachran 1 Comment

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  • Content Marketing

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011 /

    Search Engine Optimisation is as popular as ever.  Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online.  You need to have your website optimised.  And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google.  A lot of elements make up a truly optimised website.  And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…

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    Fiona McEachran 29 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely with APAC organisations

Expertise

Content Marketing | Project Management | Communications | Strategy | Event Management | Marketing Automation | Email Marketing | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Analytics Artificial Intelligence Blogging Branding Buyer Journey Buyer Personas Communications Copywriting Customer Marketing digital events Email Marketing event marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Product Manager Reporting Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Find your next best product idea
    • State of marketing budgets and strategic priorities
    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Product Management
    • Social Media Marketing
    • LinkedIn
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