Fiona McEachran

Marketing Manager | Growth | Content Strategy

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  • Content Marketing,  Marketing Strategy

    What your Website Colours say about your Business

    June 10, 2010 /

    A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website.  But colour can have a powerful influence over how we feel about something.  Some businesses have known about this for a long time, and their colour has burned their brand into our brains.

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    Fiona McEachran 16 Comments

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  • Marketing Life,  Marketing Strategy

    How to Suck at Marketing

    May 5, 2010 /

    Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that.  I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas.  We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services.  Don’t even talk about it. If you write down in detail…

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    Fiona McEachran 3 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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