Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Marketing Strategy

    How to Choose Pages for your Business Website

    May 3, 2011 /

    Setting up your first business website can be a little daunting.  Especially when your web designer asks – So what pages would you like in your website? Your business website is your 24 hour international shopfront, and interactive brochure promoting your business.  It’s important to have the right amount of content – not too much so your message gets lost, and not too little so your potential customers don’t understand you. Some pages suitable for one particular business, may not be suitable for another.  So it’s important you take the time, and consider carefully the pages you want on your business site. So here is a quick guide to some…

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    Fiona McEachran Comments Off on How to Choose Pages for your Business Website

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    8 Cool Free SEO Website Analytics Tools

    April 18, 2011 /

    Search Engine Optimisation is as popular as ever.  Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online.  You need to have your website optimised.  And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google.  A lot of elements make up a truly optimised website.  And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…

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    Fiona McEachran 29 Comments

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    Simple Tips for Increasing Traffic to your Blog

    July 24, 2010 /

    With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".

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    Fiona McEachran 12 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I manage events and campaigns, write and edit content, and build email marketing automation programs.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Listen to My Podcast

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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