Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    March 25, 2020 /

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience [bctt tweet=”But what can you do if you are suddenly unable to run in-person business events? You will need to move your events online.”] Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be…

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    Fiona McEachran Comments Off on 4 Popular Virtual Events You Should Try

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  • Marketing Life,  Marketing Strategy

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015 /

    On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace.  But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…

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    Fiona McEachran Comments Off on Marketing Takeaways from Marketo Roadshow Sydney

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  • Social Media Marketing World
    Social Media Marketing

    How To Be Authentic In Social Media

    April 7, 2015 /

    Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for. Did the presentations and sessions blow me away? Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent. Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more.  So I will share with you the 2 biggest lessons I learned: Lesson 1 – Not all social media marketers are created equal There is…

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    Fiona McEachran 1 Comment

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  • SMMW14
    Marketing Life,  Social Media Marketing

    My Visit To Social Media Marketing World 2014

    April 7, 2014 /

    I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance. I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field. My reason for attending was not really the content, as you can kinda find that content online.  I was just keen to meet other social marketing strategists and corporate…

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    Fiona McEachran 3 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I manage events and campaigns, write and edit content, and build email marketing automation programs.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Listen to My Podcast

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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