Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at. These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is. Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…