Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Fiona McEachran Comments Off on Getting Started With Facebook Advertising

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  • Marketing Strategy

    Understanding Sociographics in Market Research

    November 1, 2011 /

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at.  These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is.  Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…

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    Fiona McEachran 4 Comments

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About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I manage events and campaigns, write and edit content, and build email marketing automation programs.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Listen to My Podcast

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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