Using Surveys For Market Research
The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well, you can always improve and provide better products or services or additional products or services to meet their needs. The best way to research customers is to ask them to complete a short survey. How Long Should The Survey Be? You might be tempted to take the opportunity to find out as much as you can, and ask a large number of questions, but ultimately, your customers time is valuable, so it is important to decide exactly…
How To Choose A Copywriter
You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites. Does the copy have a personality that…
Understanding Sociographics in Market Research
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at. These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is. Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…
Is Quora the New Social Media Player?
Somebody recently asked me – are you on Quora? And I thought – Oh my goodness (sigh), another social media network to invest time and energy into. What on earth is Quora? Just when you thought you were getting a handle on your social media accounts, and you’ve developed your rhythm, another network starts gaining ground and you wonder if you should be paying attention. So, What Exactly is Quora? The site officially started in June 2009, and became available to the public for use in June 2010. Likened to other Q&A sites like Yahoo Answers, the official definition from the website is: Quora is a continually improving collection of…
Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.