Fiona McEachran

Marketing Manager | Growth | Content Strategy

  • Home
  • About
  • Expertise
  • Contact
  • Home
  • About
  • Expertise
  • Contact

No Widgets found in the Sidebar Alt!

  • Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    June 14, 2021 /

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming the norm – flexible working, remote working, work-from-home, work-from-anywhere, co-working, etc… Social distancing and restrictions have upturned the business events world.  All events from business breakfasts, networking, conferences and roundtables were initially gutted, yet have all now adjusted to this new way of working. Digital events have become normal. Webinars and livestream events have boomed, and as restrictions lift around the world, the “hybrid event” style is taking off. Hybrid events offer a combination of a live…

    read more
    Fiona McEachran Comments Off on Unpacking Digital Event Strategy in 2021

    You May Also Like

    10 Steps to Developing a Communications Plan

    February 23, 2017

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019

    Defining Your Business Vision And Mission Statements

    November 23, 2011

About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
    © 2023
    Ashe Theme by WP Royal.