Industry Experience
- SaaS, IT and Tech
- Media and Journalism
- Consulting, Education and Training Services
- Real Estate
Strategic Digital Marketing Planning
- Market, industry and consumer research
- Design, develop and compile marketing plans
- Implement marketing plans and marketing campaigns
- Track, monitor and report results monthly
Team Management
- Managing a team and business
- Working with an internationally distributed team
- Recruiting/ hiring and interviewing
- Holding meetings
- Coaching and running training sessions
- Creating team communications
- Creating collateral
Brand Strategy
- Ensuring all marketing is in line with the business brand
- Developing and crafting a Brand Mascot Strategy
Digital Event Management and Production
- Planning the calendar of digital events – live webinars, webcasts, online events, online conferences and festivals
- Technical Support and execution of live digital events
- Copywriting for all event communications and follow up
- Email marketing: creating, testing and scheduling all emails
- Video Content Creation: editing and adding subtitles
- Reporting and event ROI
- Researching tools and software for digital events
Digital Marketing
- Updating, managing and maintaining business websites
- Email marketing (EDMs, Newsletters)
- Marketing Automation (Workflows, Triggers, Emails, Lead Scoring and Grading)
- PPC (Google Ads, Facebook Ads, LinkedIn Ads)
- Social media marketing (Facebook, Instagram, LinkedIn, YouTube)
- SEO (Search Engine Optimisation)
- Reporting (Google Analytics)
Communication
- Creating content and copy
- Writing and distributing press releases
- Liaising between internal and external clients
- Fellow staff and executive management
- Advertising and marketing agencies
- PR agencies
- Design agencies
- Writing case studies and developing client testimonials
- Design, develop and distribute newsletters and EDMs (electronic direct mail)
- Design and develop presentations
- Writing and managing quality procedures
- Mapping workplaces
Project Management
- Project planning, design, implementation and tracking
- Event management and coordination
Tech Skills
- Microsoft Office: Outlook, Word, PowerPoint, Excel
- WordPress, Basic HTML
- Email Marketing and Automation – Pardot (SCAE), HubSpot, Marketo, Salesforce Marketing Cloud, MailChimp
- CRM – Salesforce, HubSpot
- Software: Google Analytics, Google Ads, Hootsuite, Buffer, Unbounce
- Team Collaboration: Slack, Asana, Trello, Miro
- AI – ChatGPT
