Industry Experience

  • SaaS, IT and Tech
  • Media and Journalism
  • Consulting, Education and Training Services
  • Real Estate

Strategic Digital Marketing Planning

  • Market, industry and consumer research
  • Design, develop and compile marketing plans
  • Implement marketing plans and marketing campaigns
  • Track, monitor and report results monthly

Team Management

  • Managing a team and business
  • Working with an internationally distributed team
  • Recruiting/ hiring and interviewing
  • Holding meetings
  • Coaching and running training sessions
  • Creating team communications
  • Creating collateral

Brand Strategy

  • Ensuring all marketing is in line with the business brand
  • Developing and crafting a Brand Mascot Strategy

Digital Event Management and Production

  • Planning the calendar of digital events – live webinars, webcasts, online events, online conferences and festivals
  • Technical Support and execution of live digital events
  • Copywriting for all event communications and follow up
  • Email marketing: creating, testing and scheduling all emails
  • Video Content Creation: editing and adding subtitles
  • Reporting and event ROI
  • Researching tools and software for digital events

Digital Marketing

  • Updating, managing and maintaining business websites
  • Email marketing (EDMs, Newsletters)
  • Marketing Automation (Workflows, Triggers, Emails)
  • PPC (Google Ads, Facebook Ads, LinkedIn Ads)
  • Social media marketing (Facebook, Instagram, Twitter, LinkedIn, YouTube)
  • SEO (Search Engine Optimisation)
  • Reporting (Google Analytics)


  • Creating content and copy
  • Writing and distributing press releases
  • Liaising between internal and external clients
    • Fellow staff and executive management
    • Advertising and marketing agencies
    • PR agencies
    • Design agencies
  • Writing case studies and developing client testimonials
  • Design, develop and distribute newsletters and EDMs (electronic direct mail)
  • Design and develop presentations
  • Writing and managing quality procedures
  • Mapping workplaces

Project Management

  • Project planning, design, implementation and tracking
  • Event management and coordination

Tech Skills

  • Advanced Microsoft Office: Outlook, Word, PowerPoint, Excel
  • WordPress, Basic HTML
  • Email Marketing and Automation – Pardot, HubSpot, Marketo, Salesforce Marketing Cloud, MailChimp
  • CRM – Salesforce, HubSpot
  • Software: Google Analytics, Google Ads, Hootsuite, Unbounce
  • Team Collaboration: Slack, Asana, Trello