Fiona McEachran
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  • Marketing Operations

    Why your marketing budget isn’t generating pipeline

    Fiona McEachran / March 27, 2026

    Align your marketing budget with revenue by reviewing your customer journey, reallocating spend strategically, and implementing dynamic reporting to stop leaks in your funnel.

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    Fiona McEachran / March 24, 2020

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and…

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  • Marketing Strategy

    How to Execute a Marketing Campaign

    Fiona McEachran / February 18, 2020

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and…

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  • Marketing Strategy

    Set Your Marketing Goals for the New Year

    Fiona McEachran / December 24, 2010

    If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are…

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  • Marketing Life

    Top 5 Myths about Marketing

    Fiona McEachran / March 28, 2010

    Marketing is more important than ever, especially since the global economic crisis.  No country in the world has escaped the effects.  However certain myths about marketing get in the way, and it’s time…

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About

Fiona McEachran

I am a Senior Marketing Professional with over 10 years’ experience in consulting, media and SaaS/ tech industries.

I specialise in scaling demand generation, optimising marketing automation, and tying spend to revenue.

Connect with me on LinkedIn

Expertise

Marketing Automation | Email Marketing | Content Strategy | Communications | Event and Webinar Management | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Automation
  • Marketing Life
  • Marketing Operations
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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