Getting Started With Facebook Advertising
Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.
How to Execute a Marketing Campaign
Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.
Set Your Marketing Goals for the New Year
If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised. And the period just before the beginning of a New Year may be the best time to do this. Questions, Questions The best way to start goal setting is to ask yourself questions: How did my marketing perform over the last year? Based on the marketing spend, what was your R.O.I.? What worked with your marketing last year? …
Top 5 Myths about Marketing
Marketing is more important than ever, especially since the global economic crisis. No country in the world has escaped the effects. However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”. The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is. It is almost an art form. Advertising should be a part of your Marketing Plan, but not the only section. The difference between…