Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Top 4 Ways To Generate Leads For Your Business

    January 30, 2012

    8 Tracking Tools For Your Social Media Stats

    January 27, 2020

    Best Brands Using Instagram As A Marketing Tool

    November 29, 2012
  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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    Fiona McEachran Comments Off on How to Execute a Marketing Campaign

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    How Much Does Marketing Cost?

    October 23, 2010

    Is Quora the New Social Media Player?

    January 15, 2011

    Develop a Better Business Blogging Strategy

    December 15, 2010
  • Marketing Strategy

    Set Your Marketing Goals for the New Year

    December 24, 2010 /

    If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised.  And the period just before the beginning of a New Year may be the best time to do this. Questions, Questions The best way to start goal setting is to ask yourself questions: How did my marketing perform over the last year? Based on the marketing spend, what was your R.O.I.? What worked with your marketing last year? …

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    Fiona McEachran 9 Comments

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    How Much Does Marketing Cost?

    October 23, 2010

    How to Execute a Marketing Campaign

    February 18, 2020

    Easy Market Research with 12 Great Poll Sites

    October 17, 2010
  • Marketing Life

    Top 5 Myths about Marketing

    March 28, 2010 /

    Marketing is more important than ever, especially since the global economic crisis.  No country in the world has escaped the effects.  However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”.  The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is.  It is almost an art form.  Advertising should be a part of your Marketing Plan, but not the only section. The difference between…

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    It’s All About Being Creative

    July 30, 2012

    My Experience of Marketing

    March 23, 2010
    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014

About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Advertising Analytics Blogging Book Review Branding Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research digital events event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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