Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Is Quora the New Social Media Player?

    January 15, 2011

    Best Brands Using Instagram As A Marketing Tool

    November 29, 2012
    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014
  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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    Fiona McEachran Comments Off on How to Execute a Marketing Campaign

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    KPI Tracking

    Top KPIs To Measure Your Marketing

    April 12, 2014

    8 Top Tools For Online Mind Mapping

    October 18, 2011

    Defining Your Business Vision And Mission Statements

    November 23, 2011
  • Marketing Strategy

    Set Your Marketing Goals for the New Year

    December 24, 2010 /

    If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised.  And the period just before the beginning of a New Year may be the best time to do this. Questions, Questions The best way to start goal setting is to ask yourself questions: How did my marketing perform over the last year? Based on the marketing spend, what was your R.O.I.? What worked with your marketing last year? …

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    KPI Tracking

    Top KPIs To Measure Your Marketing

    April 12, 2014

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011

    Unpacking Digital Event Strategy in 2021

    June 14, 2021
  • Marketing Life

    Top 5 Myths about Marketing

    March 28, 2010 /

    Marketing is more important than ever, especially since the global economic crisis.  No country in the world has escaped the effects.  However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”.  The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is.  It is almost an art form.  Advertising should be a part of your Marketing Plan, but not the only section. The difference between…

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    Fiona McEachran Comments Off on Top 5 Myths about Marketing

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    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014

    Marketing Takeaways from Marketo Roadshow Sydney

    September 1, 2015

    My Experience of Marketing

    March 23, 2010

About

Fiona McEachran

I am an Events Manager and Marketing Strategist.

I manage events and campaigns, write and edit content, and build email marketing automation programs.

Location: Working remotely in Brisbane

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Podcast

Blog Topics

Advertising Analytics Blogging Book Review Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Lead Generation Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Audience Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Listen to My Podcast

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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