Defining Your Business Vision And Mission Statements
Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. It can even describe why you are different to your competitors. So it’s important you understand exactly how to write your Vision and Mission Statements, and what the differences between them really are. Your Vision Your Vision Statement is what you want your business to become. It is best written in the present tense, even though it may be your ideal, future dream…
Set Your Marketing Goals for the New Year
If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised. And the period just before the beginning of a New Year may be the best time to do this. Questions, Questions The best way to start goal setting is to ask yourself questions: How did my marketing perform over the last year? Based on the marketing spend, what was your R.O.I.? What worked with your marketing last year? …
Easy Market Research with 12 Great Poll Sites
When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey. What is a Poll? According to Wikipedia: An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.…
What is Marketing?
I thought this might be a question that is a little too obvious to ask, but since I am in the marketing business, I thought it best to define the definition that I use. Even though marketing has been around for 100 years, and become very mainstream over the past 10 years, there is still a lot of misconception about the true meaning. Some businesses still say – “Of course I do marketing”, and when you ask them exactly what they do, they say that they advertise their product/ service… Well this concept of marketing is exactly why businesses can fail in this area. Defining Marketing There are many definitions…
Have you done your SWOT Analysis lately?
SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats affecting their business.