Fiona McEachran

Marketing Manager | Events | Content Strategy

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  • Content Marketing,  Marketing Strategy

    Develop a Better Business Blogging Strategy

    December 15, 2010 /

    Business blogging is a marketing tactic that has so many benefits, that every business should have no excuses for not starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated…  But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it. But how do you go about developing an effective and beneficial blog for your business?  Especially if you have never “blogged” before?  Well, like everything else in marketing, having the right plan and strategy in place before you begin is the best way to go about it. Then you can make…

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    Fiona McEachran 6 Comments

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  • Content Marketing,  Social Media Marketing

    Simple Tips for Increasing Traffic to your Blog

    July 24, 2010 /

    With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".

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    Fiona McEachran 12 Comments

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About

Fiona McEachran

I am a Marketing Manager, specialising in Content Strategy, Events, Customer Marketing and Partnership Collaboration.

Location: Working remotely

Expertise

Digital and Virtual Events | Project Management | Communications | Strategy | Content | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Advertising Analytics Blogging Book Review Branding Business Growth Buyer Journey Communications conferences Content Ideas Copywriting Customer Journey Customer Marketing Customer Research digital events event management event marketing Facebook Ads Facebook Campaign Facebook Marketing hybrid events Job Hunting Marketing Data Marketing Event Marketing Goals Marketing Jobs Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Psychology Reporting Search Engine Optimisation SEO Social Media Marketing World Target Market Video Marketing Virtual Events Webinars webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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