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How to Execute a Marketing Campaign
Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.
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8 Tracking Tools For Your Social Media Stats
Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future. Let’s…
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10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. Having a clear communication plan for your business or project is paramount to ensure the smooth running and happy customers. Also, engaging all internal…
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Top KPIs To Measure Your Marketing
It’s my favourite marketing song. It’s an oldie but a goodie. And it goes like this – Marketing is an investment which must be tracked and measured. Simple. Of course, time needs to be set aside for this tracking and measuring as well. The data needs to be gathered, analysed and evaluated, but ultimately should provide an excellent guide as to the effectiveness of marketing activities and spend. Top Marketing KPIs 1. Sales Revenue Whether offering products or services, your business needs sales. The revenue generated by sales should be one of the indicators of how your marketing is going. You can track overall sales revenue, but also revenue generated…
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8 Cool Free SEO Website Analytics Tools
Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google. A lot of elements make up a truly optimised website. And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…
Marketing Manager | Events | Content Strategy
