Fiona McEachran

Marketing Manager | Growth | Content Strategy

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  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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  • KPI Tracking
    Marketing Strategy

    Top KPIs To Measure Your Marketing

    April 12, 2014 /

    It’s my favourite marketing song.  It’s an oldie but a goodie.  And it goes like this – Marketing is an investment which must be tracked and measured.  Simple. Of course, time needs to be set aside for this tracking and measuring as well.  The data needs to be gathered, analysed and evaluated, but ultimately should provide an excellent guide as to the effectiveness of marketing activities and spend. Top Marketing KPIs 1. Sales Revenue Whether offering products or services, your business needs sales.  The revenue generated by sales should be one of the indicators of how your marketing is going. You can track overall sales revenue, but also revenue generated…

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    Fiona McEachran Comments Off on Top KPIs To Measure Your Marketing

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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