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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…
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What your Website Colours say about your Business
A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long time, and their colour has burned their brand into our brains.
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many marketing professionals to be the thing about your business, your products or your services to be completely unique, that makes you stand out from the competition.
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Easy Small Business Marketing Planning Part 1
PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will find customers. A lot of people go into business from being employed, where they excelled in their profession, but they may not have been responsible for gaining new clients. So to suddenly be faced with the prospect of mapping this out and doing a “Marketing Plan”. It can feel a little scary. This is especially true when, for example, you download your local business help centre’s Marketing Planning template and it is 29 pages long and filled…
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5 Reasons Why Facebook is Best for Business
Currently the biggest and most popular social media websites include Facebook, Linked In, Twitter, Digg and You Tube. However no business can deny that Facebook is a powerful platform for consumer interaction, advertising and having a business presence. Facebook seems to hit the right spot, between personal use and business use.
Marketing Manager | Content Strategy | Marketing Automation
