Social Media Marketing

8 Tracking Tools For Your Social Media Stats

Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel.

Gone are the days when Social Media was just “playing online”.  Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment.

There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress.

Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future.

Let’s have a look at a few platforms:

1. Napoleon Cat

Napoleon Cat is a social media tracking tool designed to assist small businesses, eCommerce, agencies and enterprises.

They offer a social media analytics software, alongside a social inbox for managing social customer service.

Pricing: 14 Day Free Trial. From $27/ month

2. Sprout Social

Sprout Social allows businesses to efficiently and effectively manage & grow their social presence across multiple channels and turn social connections into loyal customers.

The web application integrates with Twitter, Facebook Pages, LinkedIn and other networks where consumers are engaging with businesses and brands. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that’s intuitive and easy to use.

Pricing: Free 30 Day Trial, then from $99/month

3. Awario

Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors.  Awario tracks mentions for keywords in any language, any given location, and all across the web.

Pricing: from $29/ month

4. BrandWatch

Brandwatch is one the world’s leading tools for monitoring and capturing social media. We successfully service customers all across the globe from FTSE 100 companies to SMEs, helping them discover, understand and respond to the comments made about them by users across all forms of social media.

Pricing: Possibly expensive, and aimed at large companies, because they have no prices on their website, and you have to contact them for a demo.

5. Social Report

Social Report is a social network analytics solution that gives you rich insights into your social space and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your data in an entirely new way.

With Social Report you’re more aware of your social space, its demographics, sentiment, location and behavioral patterns. Social Report also offers you a range of tools to help with marketing campaigns, conversion tracking as well as with semantic analysis of your social data.

Pricing: 30 Day Free Trial, from $49/month

6. Brand Mentions

Previously listed as Social Mention, the company is now known as Brand Mentions.

Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.

Pricing: 14 day free trial, then from $49/ month

7. Agorapulse

Agorapulse is a paid management and reporting software, that also offers a range of free tools.

Agorapulse is a social community and moderation tool that helps businesses manage all their social network profiles. It also comes with tools to help you gather critical data like statistics and reporting to help you gain high-quality insights, devise and execute effective social media campaigns.

Pricing: Free Trial, then from US$79/month

8. Hootsuite

Make smarter, data-driven social media marketing decisions with confidence. Hootsuite’s real-time analytics let you spot trends as they develop and drill down for insights on how your social content is performing.
Pricing: Limited Free Plan, also from $39/month.


Do you currently track your social media business efforts?  What kind of R.O.I are you getting?  Or do you know any other cool websites or software tools?

Editor’s Note: originally published on 28 April 2016.  This list has now been updated.

Marketing Manager, Content Strategist and Writer driving Engagement and ROI. On weekends I'm a Property Investor, Traveler & Coffee Snob


  • Andrew Walker

    Hello, Fiona. Thanks for listing the tracking tools. I use the free ones: Klout and SocialMention to track my social media statistics. Both of them work very well. I’m about to use the paid ones as you suggested in the article. I think it will work better.

  • Shivam Garg

    Hi Fiona,
    Nice list there.I really like the concept of the Klout.I am certainly going to use it to experience how the rating is actually carried out.

  • Ileane

    Hey Fiona, great list of monitoring tools. I’ve tried most of the free ones and SocialMention is one of my favorites so far. I like HyperAlerts too for Facebook. I’ve had TwentyFeet on my to do list for a few days – I heard Mari Smith talking about it in a webinar. This is a great reminder to sign-up for it – and all the other freebies too!

    Thanks Fiona, have a great day!

    • Fiona McEachran

      @Ileane, Hi Ileane,

      Thanks for your comment. I’m happy to hear you like the free ones. Even though they are free, they are quite cool and handy. Yes, I used to use HyperAlerts on Facebook, but now Facebook has started sending updates themselves when someone comments, so I’m not using it anymore.

      Yes, TwentyFeet looks interesting.

      As part of a Facebook training product I’m creating, I have done video reviews Sprout Social and Social Report. Both of these look like excellent tracking tools. I definitely think businesses should be using more comprehensive stats, and tracking their efforts.

  • Martin Seibert (TwentyFeet)

    You could have added TwentyFeet to your list:

    TwentyFeet is a metrics aggregator for all your social media and web property metrics from the web. It pulls and generates metrics from: twitter, facebook,, YouTube, Google Analytics, MySpace. friendfeed, RSS-Feeds and many more to come. Further, it displays them in a slick interface all in one place and nudges you, whenever something noteworthy happens. And the best is the pricing: Each account is $2.49 (USD) per year. One account each with twitter and facebook is for free forever.

  • Josiah Mackenzie

    Hello Fiona – I love resource articles like this, and you’ve done a nice roundup of general social media tracking tools. As this industry develops, I think we’re going to see specialized tools for specialized niches emerge – allowing managers to gather specific insights that help them in their unique businesses.

    For example, I work in the hotel industry with ReviewPro, which provides a reputation monitoring and social media management solution exclusively for hotels:

    [Free version]

    In the hotel business, there are a lot of measures around guest satisfaction and competitor benchmarking that wouldn’t apply outside the industry. And this is true for many segments.

    It’s interesting to watch this develop – so thanks again for the article!


    • Fiona McEachran

      @Josiah Mackenzie, Hi Josiah,

      Thanks for your feedback, and I’m happy to hear you liked the roundup. It’s funny that you mentioned the future development of specialized industry social media tools, since only last week I suggested this possibility in a discussion in a LinkedIn group.

      I’m not surprised that a product like ReviewPro exists, because the hotel industry is so huge, and customers who stay in hotels are ESPECIALLY vocal. I can even relate to this personally, since I’ve been writing hotel reviews on TripAdvisor, long before social media networks even kicked off.

      The future tools are going to be interesting to watch, especially as more and more people start using these and start reviewing the tools and sharing feedback. 🙂

    • Fiona McEachran

      @Andy Beal, Hi Andy

      Thanks for taking the time to visit our blog, and share with us the free version of Trackur. I’m not sure how I missed that on your website…

  • Elias Shams

    It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

    A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

    This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

    Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

    I hope my can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

    CEO & Founder

    • Fiona McEachran

      @Elias Shams, Hi Elias,

      Wow, that’s gotta be close to one of the longest comments in history! 😉 I’m going to check out Awesomize me, to see if it’s interesting…

  • Shiva @ Blogging Ideas

    Hi Fiona,
    This is really a great list. I use SocialMention, Backtype and Klout for tracking my social media stats specifically because they are free but I am surely going to try to check out the trail versions of the paid ones you have mentioned. I think by monitoring the social media stats one can easily come to know what he is doing right or wrong with his social media marketing strategies.


    • Fiona McEachran

      @Shiva @ Blogging Ideas, Hi Shiva,

      Thanks for your feedback on our list of tools. I’m happy to hear you are already using some of these, so you must find them helpful. 🙂

      Yes, I think monitoring social media stats is part of the whole strategy of using social media for business. It all starts with planning, and determining what you want to achieve from your time with social media.

      Then you can use the stats to see if you are on target to achieve your goals or not.

    • Fiona McEachran

      @Swatantra negi, Hi Swatantra

      Thanks for sharing another tool for tracking your social media, especially Facebook. I had a quick look and the results look a little like Facebook Insights, but I guess it becomes more interesting when you use the comparison tool.

      • Swatantra negi

        @Fiona McEachran,

        Hi fiona,

        You are absolutely correct that its result are similar to Facebook insight but the best part of this tool is the competition tracking. you can track your competitors activity also by this tool which is not possible otherwise.