Fiona McEachran
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  • Marketing Strategy

    How to Execute a Marketing Campaign

    Fiona McEachran / February 18, 2020

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and…

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  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    Fiona McEachran / January 27, 2020

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.…

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  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    Fiona McEachran / April 22, 2019

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said,…

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  • Marketing Strategy

    Account Based Marketing: Uniting the Sales and Marketing Teams

    Fiona McEachran / February 1, 2019

    We are now experiencing a new digital playing field.  Offering a more finely-tuned approach to older concepts like “inbound marketing”, Account Based Marketing seems like a natural step in the evolution of B2B marketing…

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  • Marketing Strategy

    It’s Time To Embrace Growth Hacking

    Fiona McEachran / November 14, 2017

    Since the term "Growth Hacking" has been recently popularised by tech and SaaS start-ups, you would be forgiven for thinking that it is just another trend or buzz-word.   However if you look…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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