Fiona McEachran

Marketing Manager | Growth | Content Strategy

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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    March 25, 2020 /

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used  to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run.  The good…

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    Fiona McEachran Comments Off on 4 Popular Virtual Events You Should Try

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Fiona McEachran Comments Off on Getting Started With Facebook Advertising

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    8 Tracking Tools For Your Social Media Stats

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  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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    Fiona McEachran Comments Off on How to Execute a Marketing Campaign

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  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    January 27, 2020 /

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.  Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future. Let’s…

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    Fiona McEachran 20 Comments

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  • Content Marketing,  Marketing Strategy

    Aligning Calls-to-Action to your Buyer’s Journey

    April 22, 2019 /

    As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. Before I have even met someone, especially online, it’s a big ask to get me to take such an important action,…

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    Fiona McEachran Comments Off on Aligning Calls-to-Action to your Buyer’s Journey

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    4 Popular Virtual Events You Should Try

    March 25, 2020

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely

Expertise

Content | Project Management | Communications | Strategy | Events | Editor | Writer | Social | Automation | Email | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Advertising Analytics Blogging Book Reviews Branding Buyer Journey Buyer Personas Communications Content Ideas Copywriting Customer Marketing digital events Email Marketing event marketing Facebook Marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Event Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research online events Podcasts Reporting SEO Social Media Marketing World Survey Software Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review
    • Demio – a webinar and digital event software review
    • Unpacking Digital Event Strategy in 2021

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Social Media Marketing
    • LinkedIn
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