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4 Popular Virtual Events You Should Try
Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel. Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run. The good…
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Getting Started With Facebook Advertising
Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.
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How to Execute a Marketing Campaign
Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.
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8 Tracking Tools For Your Social Media Stats
Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”. Many key platforms have become serious online marketing tools, which have proven to deliver an amazing return on investment. There are various software tools and websites that have proven themselves over the years to help businesses and marketing professionals track and monitor their social media progress. Understanding the analytics produced as the result of social media marketing efforts needs to form a key part of reporting, so campaigns and initiatives can be improved in the future. Let’s…
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Aligning Calls-to-Action to your Buyer’s Journey
As LinkedIn grows in popularity and becomes more like Facebook, it is easier to spot the obvious outreach attempts of sales people. I recently received a connection request from a marketer that said, to paraphrase: “Hi, I’m a marketer, you’re a marketer, would you like to sign up for a free trial of my app.” I immediately recoiled and deleted the request. I thought for a moment about calls-to-action in the buyer’s journey, and when is the right time to send out each call to increase the likelihood of conversion. Before I have even met someone, especially online, it’s a big ask to get me to take such an important action,…
Marketing Manager | Growth | Content Strategy
