Fiona McEachran

B2B Marketer | Strategy | Marketing Automation | Events and Webinars

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  • Digital Events

    Demio – a webinar and digital event software review

    September 23, 2021 /

    Demio is a highly rated, and highly reviewed webinar and video conferencing platform that started in 2014 in USA. It was built with SaaS companies in mind, so I need to be sure that it can work as an engagement and digital event platform for a media business. After Sign Up Once the account is set up, there is a short video tour of the platform. It sets up a dummy event, so you can see what joining a room is like. You can join the dummy event and see what it is like to run a webinar in Demio. They also then invite you to a Demio Introduction and…

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    BigMarker – a webinar and digital event software review

    September 27, 2021
    Blog Webinar Software WebinarGeek

    WebinarGeek – webinar and digital event software review

    September 30, 2021
    Blog Webinar Software Livestorm

    Livestorm – a webinar and digital events software review

    October 1, 2021
  • Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    June 14, 2021 /

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming the norm – flexible working, remote working, work-from-home, work-from-anywhere, co-working, etc… Social distancing and restrictions have upturned the business events world.  All events from business breakfasts, networking, conferences and roundtables were initially gutted, yet have all now adjusted to this new way of working. Digital events have become normal. Webinars and livestream events have boomed, and as restrictions lift around the world, the “hybrid event” style is taking off. Hybrid events offer a combination of a live…

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    Have you done your SWOT Analysis lately?

    September 18, 2010

    How to Choose Pages for your Business Website

    May 3, 2011

    How Much Does Marketing Cost?

    October 23, 2010
  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    March 25, 2020 /

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used  to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run.  The good…

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    It’s All About Being Creative

    July 30, 2012

    Are You Using Emotions In Your Marketing Messages?

    December 24, 2011

    8 Cool Free SEO Website Analytics Tools

    April 18, 2011
  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    March 24, 2020 /

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.

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    Is Quora the New Social Media Player?

    January 15, 2011

    Top 4 Ways To Generate Leads For Your Business

    January 30, 2012
    SMMW14

    My Visit To Social Media Marketing World 2014

    April 7, 2014
  • Marketing Strategy

    How to Execute a Marketing Campaign

    February 18, 2020 /

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.

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    Start With Why

    June 21, 2011

    8 Top Tools For Online Mind Mapping

    October 18, 2011

    10 Steps to Developing a Communications Plan

    February 23, 2017
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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely with APAC organisations

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Analytics Artificial Intelligence Blogging Branding Buyer Journey Buyer Personas Communications Copywriting Customer Marketing digital events Email Marketing event marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research Podcasts Product Manager Reporting Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Find your next best product idea
    • State of marketing budgets and strategic priorities
    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Product Management
    • Social Media Marketing
    • LinkedIn
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