Fiona McEachran
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  • Digital Events

    BigMarker – a webinar and digital event software review

    Fiona McEachran / September 27, 2021

    BigMarker is a well-rated and highly customisable platform for webinars, virtual and hybrid events. They started in 2010, and are based out of Chicago. Compared to other softwares, BigMarker has a lot of…

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  • Digital Events

    Demio – a webinar and digital event software review

    Fiona McEachran / September 23, 2021

    Demio is a highly rated, and highly reviewed webinar and video conferencing platform that started in 2014 in USA. It was built with SaaS companies in mind, so I need to be sure…

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  • Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    Fiona McEachran / June 14, 2021

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming…

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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    Fiona McEachran / March 25, 2020

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so…

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    Fiona McEachran / March 24, 2020

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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