Fiona McEachran
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  • Marketing Strategy

    Unpacking Digital Event Strategy in 2021

    Fiona McEachran / June 14, 2021

    It’s been a long 12 months.  Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming…

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  • Virtual Events
    Content Marketing

    4 Popular Virtual Events You Should Try

    Fiona McEachran / March 25, 2020

    Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel.  Live events have proven that you can achieve so…

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  • Facebook Advertising Blog
    Social Media Marketing

    Getting Started With Facebook Advertising

    Fiona McEachran / March 24, 2020

    Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and…

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  • Marketing Strategy

    How to Execute a Marketing Campaign

    Fiona McEachran / February 18, 2020

    Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and…

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  • Social Media Marketing

    8 Tracking Tools For Your Social Media Stats

    Fiona McEachran / January 27, 2020

    Social Media is a leading tactic in most Marketing Plans for engaging your target market in every stage in the sales and marketing funnel. Gone are the days when Social Media was just “playing online”.…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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