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Demio – a webinar and digital event software review
Demio is a highly rated, and highly reviewed webinar and video conferencing platform that started in 2014 in USA. It was built with SaaS companies in mind, so I need to be sure that it can work as an engagement and digital event platform for a media business. After Sign Up Once the account is set up, there is a short video tour of the platform. It sets up a dummy event, so you can see what joining a room is like. You can join the dummy event and see what it is like to run a webinar in Demio. They also then invite you to a Demio Introduction and…
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Unpacking Digital Event Strategy in 2021
It’s been a long 12 months. Every country in the world can relate. Companies and their employees have gone through the fastest transformation in their lifetimes. Terms that were rare are now becoming the norm – flexible working, remote working, work-from-home, work-from-anywhere, co-working, etc… Social distancing and restrictions have upturned the business events world. All events from business breakfasts, networking, conferences and roundtables were initially gutted, yet have all now adjusted to this new way of working. Digital events have become normal. Webinars and livestream events have boomed, and as restrictions lift around the world, the “hybrid event” style is taking off. Hybrid events offer a combination of a live…
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4 Popular Virtual Events You Should Try
Running in-person business events has been an effective marketing strategy for many companies, especially for conversions in the middle and bottom of the funnel. Live events have proven that you can achieve so much in a limited time: Showcase your brand Network and build relationships with prospects Demonstrate your knowledge and experience Although you won’t be able to recreate the same face-to-face experience with digital events, you can still achieve some of your goals. Technology has changed how we live and work, and can now be used to run fantastic and engaging virtual events. Firstly, you need to choose the type of virtual event you want to run. The good…
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Getting Started With Facebook Advertising
Facebook advertising is complex, and if not managed correctly, can waste a lot of time and money. Like all marketing tactics, planning is key. Knowing exactly what you are trying to achieve and who your target audience is can make a huge difference.
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How to Execute a Marketing Campaign
Marketing campaigns play an important role in promoting your brand, engaging and nurturing your audience, driving enquiries, and fostering repeat business. They exist to help you communicate and engage your target audience and stakeholders, and ultimately, achieve various KPIs as a Marketing Manager.
Marketing Manager | Content Strategy | Marketing Automation
