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Marketing Takeaways from Marketo Roadshow Sydney
On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace. But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…
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8 Top Tools For Online Mind Mapping
Ideas can become gold, especially if you write them down. And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow. But like most things in our working lives, technology creates opportunities. And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: Mindmeister MindMeister has been built from the ground up to facilitate collaboration. You can share any creation easily by inviting users by…
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4 Infographics Tools To Present Your Data
Sometimes a plain graph, or a bunch of numbers doesn’t cut it. If you are really trying to make a point with your data, an infographic can be a great visual representation to engage your readers or viewers and get them to take notice of what you are trying to say. Of course, some of these look REALLY complex, so I thought it best to offer up some suggestions of websites that can help. If you really are keen to learn more about Infographics, there is a great post at Spyre Studios called The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual. But if you are just…
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12 Webinar Platforms To Share What You Know
Webinars, when done correctly, can form an amazing part of your content marketing plan. Webinars can really showcase your expertise and skill in a way that no other method currently can. If you are considering using webinars as a tool to provide education as well as inadvertently promote yourself and/ or your business online, there are many services available. In this post, we will check out 12. But firstly… What is a Webinar? According to Wikipedia, a webinar is short for web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. Webinars are the new extended form of teleseminars, which were exclusively done over the telephone.…
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8 Cool Free SEO Website Analytics Tools
Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google. A lot of elements make up a truly optimised website. And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…
B2B Marketer | Strategy | Marketing Automation | Events and Webinars
