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Easy Market Research with 12 Great Poll Sites
When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you…
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What is Marketing?
I thought this might be a question that is a little too obvious to ask, but since I am in the marketing business, I thought it best to define the definition that I…
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Have you done your SWOT Analysis lately?
SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats…
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…
