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10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to…
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service…
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many…
