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10 Steps to Developing a Communications Plan
A Communications Plan is a document that details what you are trying to achieve, who to target with your communications, when you will reach out to them, what message you will aim to get across and how you are going to distribute that message. Effective communication, the giving and receiving of information, is the most vital thing that must take place in all businesses. It is also common for communication to be done badly, resulting in confusion between colleagues, staff and customers and in the media. Having a clear communication plan for your business or project is paramount to ensure the smooth running and happy customers. Also, engaging all internal…
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. This is not a new…
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many marketing professionals to be the thing about your business, your products or your services to be completely unique, that makes you stand out from the competition.
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