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Marketing Takeaways from Marketo Roadshow Sydney
On the 28th of August 2015, I went along to the Marketo Marketing Roadshow at the Westin in Sydney to “learn more on marketing’s rapid transformation, what key trends I should focus on now and how to ride the tidal wave of change” (which was the promo for the event). Like everything else, marketing is changing at a rapid pace. But I was wondering how much is hype? how much is real? and what is really within our control that will influence our marketing results and ROI. I figured that Marketo is probably in a good position to give an update, considering their connections to some excellent thought-leaders and practitioners…
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How To Be Authentic In Social Media
Hint: Your online should match your offline (thanks for that one Erika) This year, I returned to the Social Media Marketing World conference in San Diego, and I learned a whole lot more than I bargained for. Did the presentations and sessions blow me away? Mostly no, but thank you Tim Washer and John Jantsch for being awesome and making my time in your sessions well spent. Despite a lot of the sessions being duds, everything else around the sessions did teach me so much more. So I will share with you the 2 biggest lessons I learned: Lesson 1 – Not all social media marketers are created equal There is…
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Top KPIs To Measure Your Marketing
It’s my favourite marketing song. It’s an oldie but a goodie. And it goes like this – Marketing is an investment which must be tracked and measured. Simple. Of course, time needs to be set aside for this tracking and measuring as well. The data needs to be gathered, analysed and evaluated, but ultimately should provide an excellent guide as to the effectiveness of marketing activities and spend. Top Marketing KPIs 1. Sales Revenue Whether offering products or services, your business needs sales. The revenue generated by sales should be one of the indicators of how your marketing is going. You can track overall sales revenue, but also revenue generated…
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My Visit To Social Media Marketing World 2014
I’ve been a fan of using social media to boost business results for about 7 years now – wow that looks like a long time – so when the opportunity arose for me to fly for a whole day to get to San Diego to mingle with those “in the know” I jumped at the chance. I learned about the event through following Social Media Examiner (my new Mashable), and the speaker list featured 2014’s best and brightest in the field. My reason for attending was not really the content, as you can kinda find that content online. I was just keen to meet other social marketing strategists and corporate…
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Market Your Way To Growth: A Book Review
These are troubling times for many businesses. The world is changing faster than we could have ever expected. Businesses that have been around for decades are sadly slipping into administration, unprepared and blind-sided by changing customer purchase habits and global competition. So it seems that the Kotler boys latest book is appearing at exactly the right time… Market Your Way To Growth: 8 Ways To Win If you are in business you will know that if you are not growing, you are dying. You need to understand the best strategies available to take your business through the current economic bumpy waters. And if you are not updating your skills, and…
Marketing Manager | Content Strategy | Marketing Automation
