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Social Media has no Finish Line
Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an "online" section to their marketing plan, and adding sub-categories like "website" and "banner ads".
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Have you done your SWOT Analysis lately?
SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats affecting their business.
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.
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Simple Tips for Increasing Traffic to your Blog
With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".
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9 Top Resources for Free Stock Photos
Every blogger knows that there blog is only as good as the images that accompany their words. It's no lie that a picture says 1,000 words, and all those extra words could certainly help get your message across in your blog.
Marketing Manager | Content Strategy | Marketing Automation
