Marketing Strategy
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…
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What your Website Colours say about your Business
A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can…
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many…
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How to Suck at Marketing
Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that. I cannot help myself, but…