Marketing Strategy
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we discussed what it should be about. Now it's time to show exactly what should be in it. Target Market It is paramount that you understand exactly who your ideal clients are. Without a specific target to hit, you could really be missing out by aiming in all directions, and wasting precious time and money. So do this - Take a blank piece of paper and write at the top a description of your perfect client, who is…
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What your Website Colours say about your Business
A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long time, and their colour has burned their brand into our brains.
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many marketing professionals to be the thing about your business, your products or your services to be completely unique, that makes you stand out from the competition.
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How to Suck at Marketing
Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that. I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas. We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services. Don’t even talk about it. If you write down in detail…
