Marketing Strategy
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How Much Does Marketing Cost?
This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string? When it comes to determining the cost of marketing or the money to be spent on marketing the answers vary a lot. What Marketing is Not… When putting a price on marketing, it is important to understand what marketing is not. “Marketing” is not a physical product that you can buy. It’s not something you can go into a shop, take off the shelf, and purchase at the…
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Easy Market Research with 12 Great Poll Sites
When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey. What is a Poll? According to Wikipedia: An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.…
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What is Marketing?
I thought this might be a question that is a little too obvious to ask, but since I am in the marketing business, I thought it best to define the definition that I use. Even though marketing has been around for 100 years, and become very mainstream over the past 10 years, there is still a lot of misconception about the true meaning. Some businesses still say – “Of course I do marketing”, and when you ask them exactly what they do, they say that they advertise their product/ service… Well this concept of marketing is exactly why businesses can fail in this area. Defining Marketing There are many definitions…
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Have you done your SWOT Analysis lately?
SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats affecting their business.
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential clients are, so you can make the most of your marketing and advertising budget reaching them.
