Marketing Life
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How to Suck at Marketing
Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that. I cannot help myself, but recently over coffee with friends we were chatting about the marketing faux-pas. We laughed and discussed what NOT to do, and I couldn’t help but think – what a great discussion to share. So here they are, my top 10 ways to suck at marketing: 1. No Planning or Strategy Whatever you do, don’t write down how you intend to market your business, product or services. Don’t even talk about it. If you write down in detail…
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Top 5 Myths about Marketing
Marketing is more important than ever, especially since the global economic crisis. No country in the world has escaped the effects. However certain myths about marketing get in the way, and it’s time to dispel these: Myth 1 – Marketing is advertising If you ask a business about their marketing, they usually reply – “Sure, we have advertising”. The most common myth in the market place, is that marketing is just advertising, but what a lot of small businesses don’t realise, is how multi-faceted marketing REALLY is. It is almost an art form. Advertising should be a part of your Marketing Plan, but not the only section. The difference between…
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My Experience of Marketing
Marketing, although still widely misunderstood by most small business owners, is a common term used today, and it feels like we've used this word forever. It's only when you think back, and realise, that actually it's a fairly new concept. I was pondering this recently...
