Content Marketing
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. This is not a new…
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4 Infographics Tools To Present Your Data
Sometimes a plain graph, or a bunch of numbers doesn’t cut it. If you are really trying to make a point with your data, an infographic can be a great visual representation to engage your readers or viewers and get them to take notice of what you are trying to say. Of course, some of these look REALLY complex, so I thought it best to offer up some suggestions of websites that can help. If you really are keen to learn more about Infographics, there is a great post at Spyre Studios called The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual. But if you are just…
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12 Webinar Platforms To Share What You Know
Webinars, when done correctly, can form an amazing part of your content marketing plan. Webinars can really showcase your expertise and skill in a way that no other method currently can. If you are considering using webinars as a tool to provide education as well as inadvertently promote yourself and/ or your business online, there are many services available. In this post, we will check out 12. But firstly… What is a Webinar? According to Wikipedia, a webinar is short for web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. Webinars are the new extended form of teleseminars, which were exclusively done over the telephone.…
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8 Cool Free SEO Website Analytics Tools
Search Engine Optimisation is as popular as ever. Just having a website doesn’t mean your potential customers will find you in the ocean of millions of websites online. You need to have your website optimised. And there are a great range of free tools to check and monitor your website to see how well it’s doing. SEO isn’t about how pretty your website is, it’s about how good it looks to the search engines like Google. A lot of elements make up a truly optimised website. And if you spend some time on these free tools, you will get a feel for what the search engines are looking for –…
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Top 8 Video Hosting Sites for Business
Updated: February 2017 Video is booming. It’s proving to be an excellent online marketing avenue for businesses. More and more people are buying online, or finding businesses to buy from online. Video is one of the fastest ways to build trust, as text and images can only do so much. Video can show your professional personality, and your business experience and expertise a lot faster and clearer than just displaying text and photos. When your business is looking to host your videos, the size of the space required can really add up, so just hosting them on your normal business website hosting may not be enough. Here are some free…
