Fiona McEachran
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  • Marketing Strategy

    Understanding Sociographics in Market Research

    Fiona McEachran / November 1, 2011

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products…

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  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    Fiona McEachran / October 18, 2011

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your…

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  • Content Marketing

    4 Infographics Tools To Present Your Data

    Fiona McEachran / June 25, 2011

    Sometimes a plain graph, or a bunch of numbers doesn’t cut it.  If you are really trying to make a point with your data, an infographic can be a great visual representation to…

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  • Marketing Life,  Marketing Strategy

    Start With Why

    Fiona McEachran / June 21, 2011

    A Book Review I knew of Simon Sinek before I read the book.  Through social media I found a link to a great video on TED (see below).  The video was very inspiring,…

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  • Content Marketing

    12 Webinar Platforms To Share What You Know

    Fiona McEachran / June 12, 2011

    Webinars, when done correctly, can form an amazing part of your content marketing plan.  Webinars can really showcase your expertise and skill in a way that no other method currently can. If you…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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