Fiona McEachran
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  • Content Marketing

    9 Top Resources for Free Stock Photos

    Fiona McEachran / July 1, 2010

    Every blogger knows that there blog is only as good as the images that accompany their words.  It's no lie that a picture says 1,000 words, and all those extra words could certainly…

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  • Marketing Strategy

    Easy Small Business Marketing Planning Part 2

    Fiona McEachran / June 12, 2010

    Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…

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  • Content Marketing,  Marketing Strategy

    What your Website Colours say about your Business

    Fiona McEachran / June 10, 2010

    A lot of small businesses don't really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website.  But colour can…

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  • Marketing Strategy

    What is your Marketing USP?

    Fiona McEachran / June 8, 2010

    When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP.  Also known as Unique Selling Point.  Traditionally, this is considered by many…

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  • Content Marketing

    Easy Small Business Marketing Planning Part 1

    Fiona McEachran / June 2, 2010

    PART 1 – Getting a handle on the necessary-for-successs Marketing Plan Every small business who is responsible for generating income must consider the marketing side of their business – ie. how they will…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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