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Have you done your SWOT Analysis lately?
SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats…
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…
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Simple Tips for Increasing Traffic to your Blog
With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".
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9 Top Resources for Free Stock Photos
Every blogger knows that there blog is only as good as the images that accompany their words. It's no lie that a picture says 1,000 words, and all those extra words could certainly…
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Easy Small Business Marketing Planning Part 2
Part 2 - Taking the Strategy, Goals, and creating a great Marketing Plan = The Content. Ok, in Part 1 we squashed some myths about having a small business marketing plan, and we…
