Fiona McEachran
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  • Marketing Strategy

    What is Marketing?

    Fiona McEachran / October 5, 2010

    I thought this might be a question that is a little too obvious to ask, but since I am in the marketing business, I thought it best to define the definition that I…

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  • Social Media Marketing

    Social Media has no Finish Line

    Fiona McEachran / October 1, 2010

    Social media planning and strategy is a fairly new section for most small businesses in their marketing plan.  It was only a few years ago that businesses were adding an "online" section to…

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  • Marketing Strategy

    Have you done your SWOT Analysis lately?

    Fiona McEachran / September 18, 2010

    SWOT analysis exists as a framework in business plans and marketing plans, and it is very important for a small business owner to understand how to analyse the Strengths, Weaknesses, Opportunities, and Threats…

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    Fiona McEachran / September 9, 2010

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…

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  • Content Marketing,  Social Media Marketing

    Simple Tips for Increasing Traffic to your Blog

    Fiona McEachran / July 24, 2010

    With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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