Fiona McEachran
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  • Content Marketing

    Using Surveys For Market Research

    Fiona McEachran / September 3, 2013

    The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well,…

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  • Content Marketing

    How To Choose A Copywriter

    Fiona McEachran / October 22, 2012

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make…

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  • Marketing Strategy

    Understanding Sociographics in Market Research

    Fiona McEachran / November 1, 2011

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products…

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  • Marketing Strategy,  Social Media Marketing

    Is Quora the New Social Media Player?

    Fiona McEachran / January 15, 2011

    Somebody recently asked me – are you on Quora?  And I thought – Oh my goodness (sigh), another social media network to invest time and energy into.  What on earth is Quora? Just…

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  • Content Marketing,  Marketing Strategy

    Know Your Customer! Profiling is a Must

    Fiona McEachran / September 9, 2010

    I'm a big believer in customer profiling.  This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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