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Using Surveys For Market Research
The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well,…
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How To Choose A Copywriter
You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it’s important to make…
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Understanding Sociographics in Market Research
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products…
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Is Quora the New Social Media Player?
Somebody recently asked me – are you on Quora? And I thought – Oh my goodness (sigh), another social media network to invest time and energy into. What on earth is Quora? Just…
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Know Your Customer! Profiling is a Must
I'm a big believer in customer profiling. This is an important step in the Marketing Planning process, to help you and your business come to terms with exactly WHO your clients and potential…
