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State of marketing budgets and strategic priorities
Sometimes it’s a good idea to down tools, come up for air, and see what is happening with marketing leaders. Are they facing similar challenges as me? So when I saw the recent Gartner webinar: The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities, I thought I could learn some insights into marketing budget and ROI challenges that never seem to go away. Even though the presenter looked like he was being held hostage in the video, I really enjoyed the key takeaways from the content: Marketing budgets are down The average marketing budget has decreased since 2019, with the 2024 marketing budget as a percentage of…
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How Much Does Marketing Cost?
This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string? When it comes to determining the cost of marketing or the money to be spent on marketing the answers vary a lot. What Marketing is Not… When putting a price on marketing, it is important to understand what marketing is not. “Marketing” is not a physical product that you can buy. It’s not something you can go into a shop, take off the shelf, and purchase at the…
B2B Marketer | Strategy | Marketing Automation | Events and Webinars
