Fiona McEachran

B2B Marketer | Strategy | Marketing Automation | Events and Webinars

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  • Marketing Strategy

    State of marketing budgets and strategic priorities

    June 14, 2024 /

    Sometimes it’s a good idea to down tools, come up for air, and see what is happening with marketing leaders. Are they facing similar challenges as me? So when I saw the recent Gartner webinar: The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities, I thought I could learn some insights into marketing budget and ROI challenges that never seem to go away. Even though the presenter looked like he was being held hostage in the video, I really enjoyed the key takeaways from the content: Marketing budgets are down The average marketing budget has decreased since 2019, with the 2024 marketing budget as a percentage of…

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    Fiona McEachran 0 Comments

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  • Marketing Strategy

    How Much Does Marketing Cost?

    October 23, 2010 /

    This is a very important question for business owners wanting to attract clients to their products and services, or put together a marketing budget. This question can probably be aligned with a similar question – How long is a piece of string?  When it comes to determining the cost of marketing or the money to be spent on marketing the answers vary a lot. What Marketing is Not… When putting a price on marketing, it is important to understand what marketing is not.   “Marketing” is not a physical product that you can buy.  It’s not something you can go into a shop, take off the shelf, and purchase at the…

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    Fiona McEachran 12 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely with APAC organisations

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Analytics Artificial Intelligence Blogging Branding Buyer Journey Buyer Personas Communications Copywriting Customer Marketing digital events Email Marketing event marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research Podcasts Product Manager Reporting Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Find your next best product idea
    • State of marketing budgets and strategic priorities
    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Product Management
    • Social Media Marketing
    • LinkedIn
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