Fiona McEachran
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  • Content Marketing

    Content Marketers Who Cheat

    Fiona McEachran / October 14, 2013

    In today’s online marketing world marketers are pushed to get fast results: get heaps of content quickly, make sure it’s full of the right keywords, get on the first page of Google, get…

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  • Content Marketing

    How To Choose A Copywriter

    Fiona McEachran / October 22, 2012

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make…

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  • Content Marketing,  Marketing Life

    It’s All About Being Creative

    Fiona McEachran / July 30, 2012

    Being in marketing, you know on a daily basis it’s all about being creative.  I feel the pressure in any marketing task, and I like it, actually I really enjoy it.  I love…

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  • Content Marketing

    Understanding Different Types of Copywriting

    Fiona McEachran / May 29, 2012

    The ability to write good copy is a skill.  Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to…

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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    Fiona McEachran / December 24, 2011

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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