Fiona McEachran

B2B Marketer | Strategy | Marketing Automation | Events and Webinars

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  • Content Marketing,  Marketing Strategy

    Develop a Better Business Blogging Strategy

    December 15, 2010 /

    Business blogging is a marketing tactic that has so many benefits, that every business should have no excuses for not starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated…  But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it. But how do you go about developing an effective and beneficial blog for your business?  Especially if you have never “blogged” before?  Well, like everything else in marketing, having the right plan and strategy in place before you begin is the best way to go about it. Then you can make…

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    Fiona McEachran 6 Comments

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  • Content Marketing,  Social Media Marketing

    Simple Tips for Increasing Traffic to your Blog

    July 24, 2010 /

    With Facebook you are chasing "likes" or "fans", with Twitter you are trying to build followers, and with your blog you are trying to increase traffic, or the infamous "unique visits".

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    Fiona McEachran 12 Comments

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Location: Working remotely with APAC organisations

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Blog Topics

Account Based Marketing Analytics Artificial Intelligence Blogging Branding Buyer Journey Buyer Personas Communications Copywriting Customer Marketing digital events Email Marketing event marketing Growth Hacking hybrid events Lead Generation Marketing Budget Marketing Goals Marketing KPIs Marketing Plan Marketing Research Marketing Software Marketing Strategy Marketing Tools Market Research Podcasts Product Manager Reporting Target Market Video Marketing Virtual Events webinar software

I know Content

    I know Inbound

    Recent Posts

    • Find your next best product idea
    • State of marketing budgets and strategic priorities
    • Livestorm – a webinar and digital events software review
    • WebinarGeek – webinar and digital event software review
    • BigMarker – a webinar and digital event software review

    Topics

    • Content Marketing
    • Digital Events
    • Marketing Life
    • Marketing Strategy
    • Product Management
    • Social Media Marketing
    • LinkedIn
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