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Defining Your Business Vision And Mission Statements
Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. It can even describe why you are different to your competitors. So it’s important you understand exactly how to write your Vision and Mission Statements, and what the differences between them really are. Your Vision Your Vision Statement is what you want your business to become. It is best written in the present tense, even though it may be your ideal, future dream…
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Understanding Sociographics in Market Research
If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products and services at. These are the people who desperately want and need what you’ve got! After you’ve covered the traditional customer demographics, delved into the psychographics, and even dabbled in the technographics, is there a deeper level to analyse your ideal customers so you can connect with them better than your competitors? Maybe there is. Let’s have a look at Sociographics. What are Sociographics? Sociographics take the target market down to the level of the individual, where…
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8 Top Tools For Online Mind Mapping
Ideas can become gold, especially if you write them down. And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow. But like most things in our working lives, technology creates opportunities. And the same is definitely true with mind mapping. If you are looking for an online mind mapping solution, or you are thinking about making the technology transition, you may want to check out the following sites: Mindmeister MindMeister has been built from the ground up to facilitate collaboration. You can share any creation easily by inviting users by…
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4 Infographics Tools To Present Your Data
Sometimes a plain graph, or a bunch of numbers doesn’t cut it. If you are really trying to make a point with your data, an infographic can be a great visual representation to engage your readers or viewers and get them to take notice of what you are trying to say. Of course, some of these look REALLY complex, so I thought it best to offer up some suggestions of websites that can help. If you really are keen to learn more about Infographics, there is a great post at Spyre Studios called The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual. But if you are just…
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Start With Why
A Book Review I knew of Simon Sinek before I read the book. Through social media I found a link to a great video on TED (see below). The video was very inspiring, and I knew there was a related book, so once I saw it on the shelves I was keen to read it. The subline of the book is “How Great Leaders Inspire Everyone to Take Action”. And he sticks to this point throughout the book. In a nutshell, the book focuses on a few companies we are very familiar with, that are the current movers and shakers in their business. Simon uses tools and great metaphors to…
Marketing Manager | Content Strategy | Marketing Automation
