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Understanding Different Types of Copywriting
The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. What is Copywriting? On Wikipedia, it states that: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea So it’s understandable that writing good copy can get amazing results in terms of increasing sales across various marketing tools including website, advertising, newsletters and other materials that are viewed by your target customers. But before you rush off to hire a copywriter,…
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Video Marketing: 5 Types of Videos to Engage Your Customers
The opportunities for businesses to incorporate video marketing in their overall strategy keep growing and growing. But how do you know what kind of videos to make? There are several options you may want to consider. 1. Talk to Camera These are the warmest and most genuine types of videos your business can use. They can give a real “human” quality to a normally cold website page. You can introduce yourself, introduce your business, explain how to do something in your industry, or even just vlog or video blog. This means sharing your thoughts and feedback on a particular topic. You can sit in front of your webcam and record,…
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The Importance of Having a Great Email Signature
Email Marketing is such an important part of Online Marketing, especially for medium sized businesses who realise its importance and invest their time and money trying to do it right. Normally when businesses think of Email Marketing, they are thinking of list building, email newsletters designed and delivered, and tracking openings and clicks, but not a lot of time is spent thinking about the most basic element of email marketing – the email signature used by you and your staff. Whether you’re sending a few emails a day or a few hundred, you need to take advantage of this opportunity and invest in a great email signature. What is an…
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Top 4 Ways To Generate Leads For Your Business
The core of any business, is generating leads, which hopefully then will convert to paying customers. To generate leads, you really just need to get the features and benefits of your products or services in front of your target market in the best possible light.
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Are You Using Emotions In Your Marketing Messages?
We are emotional beings. It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service itself, and then we justify the decision with logic. So it would make sense for any business marketing a product or service, to strongly consider exactly which emotion is being targeted in your potential customers. These can be called Emotional Triggers, as when you tap into the right one, and demonstrate which emotion your products or services align with, it can make creating that call-to-action, and ultimately that sale, a lot easier. This is not a new…
Marketing Manager | Content Strategy | Marketing Automation
