Marketing Strategy
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What is your Marketing USP?
When devising a marketing plan or strategy, as a small business owner, you are encouraged to come up with a USP. Also known as Unique Selling Point. Traditionally, this is considered by many…
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How to Suck at Marketing
Marketing is tricky, and everywhere you look, people are giving advice on how to do it right. Well, I’m a little tired of looking at marketing like that. I cannot help myself, but…