Marketing Strategy
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Start With Why
A Book Review I knew of Simon Sinek before I read the book. Through social media I found a link to a great video on TED (see below). The video was very inspiring, and I knew there was a related book, so once I saw it on the shelves I was keen to read it. The subline of the book is “How Great Leaders Inspire Everyone to Take Action”. And he sticks to this point throughout the book. In a nutshell, the book focuses on a few companies we are very familiar with, that are the current movers and shakers in their business. Simon uses tools and great metaphors to…
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How to Choose Pages for your Business Website
Setting up your first business website can be a little daunting. Especially when your web designer asks – So what pages would you like in your website? Your business website is your 24 hour international shopfront, and interactive brochure promoting your business. It’s important to have the right amount of content – not too much so your message gets lost, and not too little so your potential customers don’t understand you. Some pages suitable for one particular business, may not be suitable for another. So it’s important you take the time, and consider carefully the pages you want on your business site. So here is a quick guide to some…
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Is Quora the New Social Media Player?
Somebody recently asked me – are you on Quora? And I thought – Oh my goodness (sigh), another social media network to invest time and energy into. What on earth is Quora? Just when you thought you were getting a handle on your social media accounts, and you’ve developed your rhythm, another network starts gaining ground and you wonder if you should be paying attention. So, What Exactly is Quora? The site officially started in June 2009, and became available to the public for use in June 2010. Likened to other Q&A sites like Yahoo Answers, the official definition from the website is: Quora is a continually improving collection of…
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Set Your Marketing Goals for the New Year
If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. Even if you are working from a 3 year strategy, times are constantly changing, so the strategy and plan should be regularly revised. And the period just before the beginning of a New Year may be the best time to do this. Questions, Questions The best way to start goal setting is to ask yourself questions: How did my marketing perform over the last year? Based on the marketing spend, what was your R.O.I.? What worked with your marketing last year? …
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Develop a Better Business Blogging Strategy
Business blogging is a marketing tactic that has so many benefits, that every business should have no excuses for not starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated… But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it. But how do you go about developing an effective and beneficial blog for your business? Especially if you have never “blogged” before? Well, like everything else in marketing, having the right plan and strategy in place before you begin is the best way to go about it. Then you can make…
