Content Marketing
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How To Choose A Copywriter
You want your copywriting on the web to either engage your customers or get them to take action. And the copywriter you choose will be representing your business, so it’s important to make sure you choose the right one. But with so many copywriters available all around the world, how do you possibly choose the one that will best suit you? Here are my tips for choosing your copywriter: You Like Their Work If you are going to get a copy writer to write copy for your website, then read the copy they have written on their own website and their clients’ websites. Does the copy have a personality that…
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It’s All About Being Creative
Being in marketing, you know on a daily basis it’s all about being creative. I feel the pressure in any marketing task, and I like it, actually I really enjoy it. I love being creative. I love seeing the results creativity can bring. But some feedback recently, indicated to me that I might not be creative at all. So I decided to look a little closer at “creativity” and what it means to me, and what it might mean to others. And, of course, I’d love to know what it means to you. What is Creativity? Well, Wikipedia refers to creativity as… …the invention or origination of any new thing…
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Understanding Different Types of Copywriting
The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. What is Copywriting? On Wikipedia, it states that: Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea So it’s understandable that writing good copy can get amazing results in terms of increasing sales across various marketing tools including website, advertising, newsletters and other materials that are viewed by your target customers. But before you rush off to hire a copywriter,…
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Video Marketing: 5 Types of Videos to Engage Your Customers
The opportunities for businesses to incorporate video marketing in their overall strategy keep growing and growing. But how do you know what kind of videos to make? There are several options you may want to consider. 1. Talk to Camera These are the warmest and most genuine types of videos your business can use. They can give a real “human” quality to a normally cold website page. You can introduce yourself, introduce your business, explain how to do something in your industry, or even just vlog or video blog. This means sharing your thoughts and feedback on a particular topic. You can sit in front of your webcam and record,…
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The Importance of Having a Great Email Signature
Email Marketing is such an important part of Online Marketing, especially for medium sized businesses who realise its importance and invest their time and money trying to do it right. Normally when businesses think of Email Marketing, they are thinking of list building, email newsletters designed and delivered, and tracking openings and clicks, but not a lot of time is spent thinking about the most basic element of email marketing – the email signature used by you and your staff. Whether you’re sending a few emails a day or a few hundred, you need to take advantage of this opportunity and invest in a great email signature. What is an…
