Fiona McEachran
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  • Content Marketing

    Video Marketing: 5 Types of Videos to Engage Your Customers

    Fiona McEachran / May 21, 2012

    The opportunities for businesses to incorporate video marketing in their overall strategy keep growing and growing. But how do you know what kind of videos to make? There are several options you may…

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  • Content Marketing

    The Importance of Having a Great Email Signature

    Fiona McEachran / March 20, 2012

    Email Marketing is such an important part of Online Marketing, especially for medium sized businesses who realise its importance and invest their time and money trying to do it right. Normally when businesses…

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  • Marketing Strategy,  Social Media Marketing

    Top 4 Ways To Generate Leads For Your Business

    Fiona McEachran / January 30, 2012

    The core of any business, is generating leads, which hopefully then will convert to paying customers.  To generate leads, you really just need to get the features and benefits of your products or…

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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    Fiona McEachran / December 24, 2011

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service…

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  • Marketing Strategy

    Defining Your Business Vision And Mission Statements

    Fiona McEachran / November 23, 2011

    Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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