Fiona McEachran
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  • Content Marketing,  Marketing Strategy

    Are You Using Emotions In Your Marketing Messages?

    Fiona McEachran / December 24, 2011

    We are emotional beings.  It has been proven that we rarely purchase any product or service on logic. We decide how we feel about the decision to purchase, or the item or service…

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  • Marketing Strategy

    Defining Your Business Vision And Mission Statements

    Fiona McEachran / November 23, 2011

    Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business…

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  • Marketing Strategy

    Understanding Sociographics in Market Research

    Fiona McEachran / November 1, 2011

    If you want to truly connect with your target market, any marketer will tell you, about the importance of defining your target market profile. This means establishing exactly who you’re directing your products…

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  • Marketing Strategy

    8 Top Tools For Online Mind Mapping

    Fiona McEachran / October 18, 2011

    Ideas can become gold, especially if you write them down.  And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your…

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  • Content Marketing

    4 Infographics Tools To Present Your Data

    Fiona McEachran / June 25, 2011

    Sometimes a plain graph, or a bunch of numbers doesn’t cut it.  If you are really trying to make a point with your data, an infographic can be a great visual representation to…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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