Fiona McEachran
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  • Content Marketing

    Using Surveys For Market Research

    Fiona McEachran / September 3, 2013

    The better you know your customer, the easier it is to talk to them through your marketing, and target them with your messages. Even if you think you know your customer very well,…

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  • Content Marketing

    How To Choose A Copywriter

    Fiona McEachran / October 22, 2012

    You want your copywriting on the web to either engage your customers or get them to take action.  And the copywriter you choose will be representing your business, so it’s important to make…

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  • Content Marketing,  Marketing Life

    It’s All About Being Creative

    Fiona McEachran / July 30, 2012

    Being in marketing, you know on a daily basis it’s all about being creative.  I feel the pressure in any marketing task, and I like it, actually I really enjoy it.  I love…

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  • Marketing Life

    Marketing Job Hunting – Lessons and Experiences

    Fiona McEachran / July 28, 2012

    There are certain types of businesses I know I am supposed to work with.  We share similar passions and values, but we also have much to teach each other.  We both believe we…

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  • Content Marketing

    Understanding Different Types of Copywriting

    Fiona McEachran / May 29, 2012

    The ability to write good copy is a skill.  Good copy can make you laugh, make you cry, and especially make you buy! If you are considering hiring a copywriter it’s important to…

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About

Fiona McEachran

I am a Marketing Manager, with over 10 years’ experience in consulting, media and SaaS/ tech industries.

Connect with me on LinkedIn

Expertise

Content Strategy | Event and Webinar Management | Marketing Automation | Communications | Email Marketing | Reporting | Campaigns | More

Topics

  • Content Marketing
  • Digital Events
  • Marketing Life
  • Marketing Strategy
  • Product Management
  • Social Media Marketing

I know Content

I know Inbound

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